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A short framing paragraph for the case study — what the work is, who it's for, why it matters.

Write 2–3 paragraphs about the brief, what was happening before, the questions the team was asking, and the constraint that shaped the direction.

A second paragraph for context — research findings, audience, market notes, anything that helps the reader understand the decisions on the next pages.

How the work was made — research, sketches, the decision moments.

Walk through 2–3 milestones. Keep it specific: what you tried, what you killed, what survived to the final version.

Use the gallery below to show artefacts — wireframes, mood-boards, exploration screens. The user can drag images directly into each slot.

What changed after launch — for the client, the audience, the team.

Numbers, quotes, signals. Keep it short and honest — three things that moved is enough.